According to the U.S. Census Bureau, close to 37.5 million people moved residences in the US in 2010. Out of that group, 6.2 million people moved to a different state.
If you’re looking for the best way to make a living in this tough economy, catering to an in-demand market like the moving industry may be the break you have been looking for. Although starting your own moving company is a complicated task at best, here are several benefits to consider…
The Benefits of Owning Your Own Moving Business
While the recovering economy is a good enough reason to get your butt in gear and start your own business, there are several more advantages to consider in becoming a business owner:
- Shape your destiny. As an entrepreneur and owner of a moving company, you have the opportunity to change your future as you know it. Instead of working in a cubicle from 9 to 5, you’ll become the owner of a legitimate company and will be responsible for hiring employees and gaining clients.
- Set aside more time for family. If your job is taking away from your family time, owning your own business could provide you with the freedom you need to spend more time with your children and spouse.
- Embrace new challenges. For many people, working at the same job day after day is mundane and boring. If you want to look forward to going to work in the morning, becoming a business owner will provide you with a new set of challenges to tackle each day.
How to Start Your Own Moving Company
While it’s difficult to summarize every detail needed to start your own moving business, you can begin the planning process by reviewing the guidelines below:
- Draw up a business plan. If you’re new to the world of moving, you may have to hire an outside consultant to help you create a solid business plan for your new company.
- Review your resources. Before taking on your first client, you want to know that you have enough funding to purchase equipment, hire employees, and pay monthly bills.
- Get training. Although moving may seem like a simple enough task, professional training is necessary to ensure that you know how to move, pack, and load valuables and specialty items.
- Buy necessary equipment. This will include purchasing one or more professional moving trucks with the proper insurance registration, as well as moving equipment like boxes, dollies, packing supplies, bungee cords, and more.
Private transportation can be used for a number of purposes, offering chauffeured limo service to a special event or a hired ride to the airport in a shuttle. As the economy recovers, the outlook may be good for private transportation companies hoping to gain new clients.
Private Transportation Industry Growth Is on the Rise
It should come as no surprise then that chauffeurs are experiencing an above average employment growth rate of up to 20% expected from 2010 to 2020. The main reason for this spike in the growth of private transportation employment is an increase in public transportation systems throughout major cities.
What does one have to do with the other, you ask? Excellent question. Both taxi drivers and chauffeurs can expect higher than average employment rates as the need for drivers increases in major cities everywhere.
Individuals may choose to rely on both public and private transportation to forgo the use of personal vehicles altogether. As a result, professional drivers will be needed to privately chauffeur individuals and groups to business meetings, special events, and airport transfers; public transportation in the form of taxicabs and shuttles can be used to travel within a city, as well as to the airport.
Should You Start Your Own Private Transportation Business?
Clearly, there is a demand in major cities for private transportation companies that can offer shuttle and limo service for business transport and special occasions.
Before deciding to go it alone and start your own chauffeur business, it helps to understand exactly what it takes to get a private transportation company off the ground:
- Raise funds to purchase a fleet of vehicles. If you plan to start a limo business, for example, you will need to have enough startup capital to lease or purchase multiple vehicles to transport your clients.
- Apply for necessary licenses and permits. A private transportation business will require a tax identification number, a business license, and liability insurance at a bare minimum. Professional drivers will also need special licensing to transport multiple passengers, especially in a large shuttle.
- Advertise your services. Once you have waded through all of the red tape and are ready to take on clients, you must begin to market and advertise your services in your local area. Many professional transportation businesses do well by booking wedding clients, as well as corporate business clients for regular airport shuttle transfer.
Starting your own private transportation business is never an easy task, but it can be well worth the endeavor. As the private transportation industry continues to grow in major cities throughout the US, owning a chauffeur service could generate a lucrative source of income.
As the owner of a limo company, it’s your top priority to always scout out new ways to sell your business. Even if you currently have a solid customer base in your community, gaining new clients will present you with the opportunity to stay busy in each season, beyond the hectic summer months full of wedding bookings.
If you’re looking for fresh ideas to market your limo company, you’ve come to the right place. Many times, it helps to think outside the box to gain new customers in unexpected ways:
- Promote less popular holidays. If you find that your limo sales drop in the fall, there’s something you can do about it. Promote SUV rental for group trick-or-treating, making it affordable for parents to pitch in and take a group of kids to a different or safer neighborhood to get their candy.
- Consider a joint venture. If you’re trying to market a limo company in a local community, it may be time to work together with neighboring businesses. Many visitor centers, hotels, and travel agents will be more than happy to refer tourists to your limo company for private car rental; you can also work together with a local restaurant in a reciprocal promotion by advertising their location on the back of your limo in exchange for in-store ad space.
- Use a Groupon. It’s hard for any customer to resist a good discount. If you’re struggling to maintain clientele in the slow winter season, use a Groupon to advertise limo rental for holiday parties and office gatherings to cut down on drunk driving.
- Don’t forget social media. Most customers will be happy to like your Facebook page, especially if you regularly advertise specials and promotions. Once you begin to gather momentum on Facebook, don’t neglect to engage your audience with regular conversation, interesting tips, and rotating coupons.
- End with a strong call to action. Anytime you advertise your limo services, it’s critical to create a sense of urgency in your customer. If you want clients to book in the busy wedding season, tell them that wedding rates are only available until a set date. This deadline will encourage customers to take action immediately after viewing a local ad or calling your business for rates.
While marketing a local austin limo company isn’t rocket science, it does take a strategic advertising plan to get results. Using the five tips above can help to keep your business afloat during lows throughout the year.
While it’s possible to build a loyal customer base both online and off-line, the facts don’t lie. Today, 85% of customers search for local businesses online. Yet roughly 65% of small businesses don’t have a website.
What gives? Establishing an online presence first and foremost is one of the most effective ways to help customers find your local business.
You can also use these tips to support your online and off-line marketing to gain even more new customers:
- Try a community giveaway to generate new leads for your business.
- Network and meet new people in your local area to promote client referrals.
- Launch a new product or service to attract local attention.
- Take orders online as well as off-line to provide customers with more options.
- Reward customers with a gift card or monetary discount for new client referrals.
- Be willing to invest money in your website; 80% of customers spend as much time surfing the Internet as they do watching TV.
- Set up profiles and become active on all major social networks.
- Encourage customers to subscribe online and off-line via email to a weekly or monthly newsletter.
- Sponsor a local event in-store to reach new customer demographics.
- Give away free samples to customers with your business cards.
When using any of the above marketing tips to gain new customers, don’t forget to follow up to seal the deal! If customers have visited your website and provided their information online, you can reach out to them regularly through an email newsletter.
Customers that have purchased your products or services in-store can be approached in the same manner. After customers have willingly submitted their email or mailing information, they can be sent promotional marketing materials and discount flyers to encourage them to visit your business for a second time.
As you interact with new and old customers alike, don’t forget to ask for feedback. If you’ve noticed a significant drop in your customer base, you may want to reach out to old customers to ask why they no longer use your services.
Although it may be difficult to hear the cold, hard truth, it will help you to better tailor your marketing campaign. Customers may have stopped coming to your business because of poor customer service, a limited selection, or an increase in prices. Don’t give up and start searching for gold ira company reviews to invest in. After determining the heart of the problem, you can decide the best course of action to take to make your business welcoming to new and repeat customers once again.